When an entrepreneurial group wanted to team up to create a new fitness concept from the ground up, Tesser rose to the challenge. A comprehensive program that began with initial brand strategy and naming was carried through to logo, art package, uniform, and retail design. Modeled on the idea of a "neighborhood recreation center," 1-2-3 Fit is shaping up to be a big success. With its upbeat, welcoming atmosphere, the 30-minute workout concept is one of the fastest-growing fitness chains in the U.S.


Project scope included:

STRATEGY
IDENTITY
RETAIL DESIGN
COLLATERAL