Tesser sets the overall vision for a
brand via holistic design application that is
cohesive across the entire guest experience.

We call it Big Picture Branding.




We set the vision. We set the bar.


We know how to tell the brand story effectively and bring your brand strategy to life in a relevant way across all consumer touchpoints. And because of this, we are not a roll-out or a “one-off” firm. Instead, we are one of the few design firms to focus exclusively on the top of the pyramid.


Tesser’s big picture branding mentality helps pave the vision for your brand and we understand real issues: Operational Efficiencies. Authentic Brand Storytelling. Scalability. Flexibility.


Tesser is more than just pretty pictures.



No matter how large or small the project or client, you matter to us.


For over 20 years, Tesser has reimagined thousands of stores across the globe, from large multinational to small 50-unit regional retail chains. Tesser has worked with many brands that have unique challenges or value propositions to their business.


With our deep understanding of the food and restaurant industries, we have transformed the customer experience across retail, C-Store, and grocery channels.



We solve business problems through great design.

For us, it’s more than just feeling good about what we do. It’s about knowing our work works.

Tesser is all about results. We understand investment strategy and stock valuation. We track unit level economics. Tesser’s designs get built by the hundreds through the ten thousands, and consistently generate ROI and brand loyalty.

We care about your bottom line.



of our staff are senior level with at least 10 years experience working with fortune 500 companies.



We create comprehensive branding and retail design programs.


We operate as true partners with an ownership mentality. Our mission is to serve our clients with growth-focused, results-driven ideas. We pride ourselves on providing insightful and game-changing, big picture solutions for our clients. We offer all of these services as transparently, proactively and collaboratively as possible. 


Program Definition & Strategy

+ Brand Positioning

+ Competitive Analysis

+ Consumer Research

+ Gap Analysis

+ Brand Audit

+ Roll-Out Planning

+ Brand Messaging and Personality

Graphic Design & Verbal Branding

+ Naming

+ Tag Line and Descriptor Development
+ Identity Design

+ Packaging and Collateral Design

+ Merchandising Promotions

+ Print and Outdoor Advertising

+ Website Design

+ Corporate Identity Standards Manuals

Retail Branding and Design

+ Space Planning and Floor Plans

+ Environmental Design

+ Signage Programs

+ Fixture Package

+ Sourcing and Project Management

+ Materials and Finishes

+ Art Package

+ Detailed Menu Board Design and Copywriting

+ Renderings and Elevations

+ Control Drawings

+ Store Design Standards Manuals

+ Computer-Generated 3D Imaging

+ Uniform Design



We go deeper than just good design.


Tesser’s deep understanding of consumer mindsets paired with our disciplined strategic process helps us get it right the first time. We are often the last to put pen to paper, but still finish in the same given timeframe. Because let’s face it, no one wants to get it wrong and waste time on a costly second try.



We are a boutique-sized firm that understands how to bridge the gap between strategy and design execution with no “B Team”. We are storytellers and brand strategists, designers and creative thinkers. We know how to tell the story effectively across all consumer touchpoints.


Tré Musco

CEO and Chief Creative Officer


Tré is passionate about the power of strategically driven design. Tre has been a branding and design leader for over 24 years with the rare ability to lead cross-disciplinary teams toward a shared vision; combining strategy, naming and verbal branding, corporate identity, packaging design, retail design, and guest experience design.


As the CEO and Chief Creative Officer for Tesser, Tré has created comprehensive branding and design programs for national tier clients that speak to the consumer with a powerful, unified voice. Successful rebrands for clients in the restaurant, c-store, grocery and big box retail industries include Wendy’s, Sheetz, Popeyes, Quiznos, Bojangles, Savers, Ben & Jerry’s, Denny’s, Chili’s, Auntie Anne’s, Stong’s, Musco Family Olive Co., Papa Murphy’s, Del Taco, and the Grocery Store of the Future for the Food Marketing Institute.



With its location at the heart of downtown San Francisco, Tesser benefits from being at the forefront of design and culinary out-of-the box thinking. Our daily lunch spots are on the cutting edge of culinary excellence and innovation.





+ Auntie Anne’s 

+ Baja Fresh 

+ Ben & Jerry’s

+ Bojangles  

+ Boston Market 

+ Chevy’s Restaurants 

+ Chili’s 

+ Dairy Queen 

+ Del Taco 

+ Denny’s 

+ Domino’s Pizza 

+ Dreyer’s 

+ Einstein Bros. Bagels

+ Figaro’s Pizza 

+ Haagen-Dazs

+ Hot Dog on a Stick


+ Jamba Juice 


+ Noah’s Bagels

+ Panda Restaurant Group

+ Papa Murphy’s 

+ Pizza Hut 

+ Popeyes 

+ Quiznos 

+ Retail Brand Group (Sodexho)

+ Rubio’s Fresh Mexican Grill

+ Ruby Tuesday

+ Submarina

+ Sbarro

+ Stuart Anderson’s

+ Tony Roma’s

+ Wendy’s 


+ 1-2-3 Fit 

+ Armor All

+ Cost Plus World Market

+ Food Marketing Institute 

+ Gap Inc. 

+ Gymboree 

+ Harkins Theatres 

+ Insulair 

+ Kelty 

+ Lateef Investment Management 

+ Lean MD 

+ Malibu Rum

+ Musco Family Olive Company 

+ Savers 

+ Sheetz 

+ Specialized Bicycles 

+ Stong’s 

+ Williamson-Dickie Mfg. Co.