Auntie Anne's

 

STRATEGY.

COLLATERAL.

RETAIL DESIGN.

CLASSIC WITH A TWIST

Baked fresh every thirty minutes, Auntie Anne’s pretzel is made from scratch and hand-rolled one at a time.

The business was also built one store at a time by Anne and her family. Tesser brings this authentic, caring, hard-working story to life with the new store design in a warm and welcoming kitchen setting. There are delightful touches of copper and natural cues of wood and stone. And the warming case and oven are given pride of place. An Auntie Anne’s pretzel is more than a snack—it’s a reward. And now more than ever so is the visit to Auntie’s kitchen!

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Bill Dunn.

President & COO

AUNTIE ANNE’S

“{orange} We are very proud of the new look and pleased that it has received a positive reception from franchise partners, landlords and suppliers. ”
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Bill Dunn.

President & COO

AUNTIE ANNE’S

“Although the look is new, we stayed true to our brand messaging and rich company history of freshly baking pretzel products from scratch all day long.”