Bojangles

 

STRATEGY.

COLLATERAL.

RETAIL DESIGN.

UN-BO-LIEVABLE


A beloved southeastern regional brand with a recent IPO and regional growth strategy, Bojangles’ wanted to elevate its guest experience and amplify its distinct product offering.

 

Tesser designed an impactful store and guest experience around the brand's signature items; such as highly visible biscuit preparation in the “biscuit theatre” located directly behind the order counter and a prominent display of their freshly prepared chicken. The overall look and feel successfully balanced Bojangles’ proud southern heritage with a clean sophistication. It also positioned the brand well to grow from a super-regional brand to national one.

 

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Randy Icard

VP of Construction & Development

{orange} It was a big part of our overall strategy to not just have a new building, but to have something that would reflect our heritage and be new and modern.
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Randy Icard

VP of Construction & Development

This new design concept represents our commitment to operational excellence and enhancing the consumer experience at our restaurants.
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