Opportunity: How do you hook the customer in a low involvement CPG category?
Solution: Tesser performed a comprehensive redesign of the brand including the logo and packaging system for the Musco Family Olive Company corporate brand, Pearls and product sub-brands. Retaining the strong key equities—the hand and colors—while pushing the brand forward. The new system refreshes the leading national brand and paves the way for future sub-brand growth. Choosing the right olive for you is now simpler than ever and choosing the right brand a sure thing.
Project scope included:STRATEGY