How do you make a legendary ice cream brand cool for a new generation? Tesser's global design for Ben & Jerry's Scoop Shops returns to the brand's roots, updating it with a green high-tech flair. Ben and Jerry's pioneering use of re-used materials is reflected throughout the store, from the pint lid "flavor curtain" to the video screens mounted inside a VW bus. High-margin treats take center stage while décor elements fabricated by Vermont artisans tell the brand's social mission story. We call it "Global Cooling"!


Project scope included:

STRATEGY
IDENTITY
COLLATERAL
RETAIL DESIGN

Photo Credit: Jim Westphalen