With the Blizzard® as its crowning glory, Dairy Queen's customers had a tendency to forget about the rest of the menu. But continuing its reign as one of the top fast-food chains meant DQ needed to sell a lot more than just frozen deserts. Tesser's new system simplified and consolidated the menu, emphasizing meal combos while eliminating underperforming SKUs. Appealing photography for every item makes this the first all-visual menu board among large chains. With higher sales and brisk drive-through line speeds, franchisees and customers alike are giving the new design a royal reception!


Project scope included:

STRATEGY
RETAIL DESIGN
COLLATERAL