Häagen-Dazs wanted a new store to serve as a brand ambassador for its retail line of super-premium ice cream. A striking exterior design combining the logotype, trademark cartouche shape, and burgundy color of the Häagen-Dazs packaging clearly ties the store to the retail product. Inside, an innovative floor plan, “sweet spot” counter configuration, POP display, and art package promote product quality and drive sales of higher-margin menu items.


Project scope included:

STRATEGY
RETAIL DESIGN
COLLATERAL