After 47 years, one of the biggest names in breakfast was ready to take business a step further by offering their family-friendly fare "to-go". Tesser helped get the brand off to a good start with a new identity, signage and packaging system. While the logo keeps a strong tie to the parent brand, the carryout bag functions as a "walking billboard" –communicating that IHOP's full menu offering is available for carryout. The result? Carryout meals are selling like hotcakes.


Project scope included:

IDENTITY
COLLATERAL