While America's love affair with IHOP endures, few of us have time for the world's best pancakes. Tesser helped IHOP cater to younger and time-constrained consumers with a new recipe for convenient, in-line locations. We manned the griddle, creating everything from the identity and environmental design to packaging. Consumers say it's everything we planned—a hip café serving premium coffee and high-quality food for hot meals on the go. Which are selling like…well, you know..


Project scope included:

STRATEGY
IDENTITY
COLLATERAL
RETAIL DESIGN