One of the world's largest shrimp producers wanted to create a new distribution channel for themselves with a "shrimp only" food-court concept. Research showed that consumers felt hesitant about buying seafood in a mall, so Tesser dove deep and came up with a clean, sparkling store design to signal the freshness and quality of the food. A cool, contemporary art package features product close-ups to highlight variety, while an open display featuring fresh shrimp on ice creates the feeling of an open-air seaside market. After making a splash in it's first year, the rapidly expanding concept is sure to do swimmingly!


Project scope included:

STRATEGY
IDENTITY
RETAIL DESIGN