Part of the luxury and challenge, quite frankly, of having an almost 65-year-old brand is you have high awareness, no question, but a lot of that awareness has been based on past efforts. It’s the brand you thought you knew, but it's changed.
One noticeable change is the continuation of Denny’s Heritage remodel program. About 67 percent of the entire system has been updated to the refreshed look, which Miller said generated a significant sales lift over legacy stores.
Projected system adoption of Tesser design for 2018