Jamba Juice Rolls Out New Tesser-Designed Menuboard System Wide
America’s favorite smoothie chain is sporting an all-new menuboard system created by Tesser. The new system is the result of a comprehensive customer touchpoint analysis, SKU rationalization, and menu re-organization study conducted by Tesser prior to the design phase. Tesser’s design allows Jamba Juice to more effectively communicate its healthy food message while creating space for limited time offers and new daypart features, such as Jamba’s new strategically-important breakfast SKUs.
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