New Designs Change
What Customers Think of You
Lead with Change
“Convenience store and supermarket customers will think of you the same way they always have - unless you break the gravitational pull of familiarity,” says Tré Musco, CEO and Chief Creative Officer, Tesser. “Lead with the new grocerant experience, whether it’s a freshly tossed salad at a gas station or a welcoming vibe at a grocery.
“Be bold. Shake up customers a lot,” he adds. “It feels uncomfortable, but I think it’s a good thing. You may benefit from being more different than more similar to your overall retail format.”
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