Tesser Launches New Website for Frontier Natural Brands

April 2002

Boulder (April 10, 2002) - Tesser, Inc today announced the launch of the newly redesigned website for Frontier Natural Brands. Frontier Natural Brands is a provider of organic and natural products and is dedicated to producing quality products that enhance people's lives and sustain the environment for future generations.

Frontier planned to unveil many organizational changes at the Natural Products Expo West in Anaheim, CA in March of 2002 - the biggest change was the establishment of the new umbrella corporation called Frontier Natural Brands (formerly Frontier Coop) with 3 main sub-brands - Aura Cacia, Simply Organic, and Frontier Natural Products Brand- under it. Frontier needed their website to reflect these structural changes, and because their timeline was short, there was not enough time to rebuild their entire ecommerce site from scratch. Instead, they hired Tesser to build a new static site to be beautiful, informative, and on-brand and then direct Frontier's web team to give their current shopping experience and site the new look and feel.

Tesser applied its interactive design talent, user experience expertise and deep industry experience in building national retail restaurant and food brands to enhance Frontier Natural Brands' web presence. The new corporate and customer website, www.frontiernaturalbrands.com, provides users with both company and subbrand information and reflects a new user experience that is simpler, more organic, easier to navigate, and more on-brand.

Kristina Robinson, the special projects manager for Frontier assigned to head up this project said, "Frontier Natural Brands has been very pleased with Tesser's web expertise and customer service. The new site Tesser designed for us is outstanding - it meets our brand objectives and also gives our customers a better user experience. The implementation of the site met and even beat our very short timelines and that made my job easier. Tesser has been and continues to be a wonderful web partner for Frontier Natural Brands."

About Tesser

Tesser is an award-winning online development and brand services firm with offices in Boulder and San Francisco. Founded in 1992, Tesser combines comprehensive brand services with Internet strategy and implementation to serve both established and emerging companies. Tesser's clients include Agilent, Chevys Restaurants, Black Pearls, Bell Sports, Kelty Pack, Quizno's, Freeskier Magazine, Einstein Noah Bagel Corporation, Gap Inc., Holme Roberts & Owen, Denver Health and Hospital Authority, Proligo LLC, Denver Art Museum and Denver Museum of Nature and Science. For more information please visit www.tesser.com or call 800-310-4400.

About Tesser

Since 1993, Tesser has been building powerful brands by focusing on the big picture: 360 degrees of uncompromised thinking on branding and integrated design. As strategic consultants, designers, and branding experts, Tesser helps clients create both long-term brand value and highly effective design programs. Tesser provides a unique mix of strategy, naming and verbal branding, corporate identity, retail design, merchandising, packaging design, and web site design.

Based in San Francisco, Tesser's clients include Quiznos Sub, Musco Family Olive Company, Clorox, Chevys Restaurants, Noah's Bagels, Dairy Queen, Rubio's Fresh Mexican Grill, Figaro's Pizza, Kentucky Fried Chicken (KFC), Harkins Theatres, Rock Bottom Restaurants, Pat and Oscar's Restaurants, Gap, Gymboree, and Fox Shox.