Tesser Develops New Visual Language for the Proligo Brand

November 2001

Denver (November 5, 2001) -- Tesser, an award winning online development and brand services firm, has worked with Proligo LLC, a manufacturer and supplier of key ingredients for genetic information processing, for the past nine months on a broad strategic brand project. The project was aimed at boosting Proligo's overall brand identity to provide the company with the leverage and credibility it needed to compete for a stronger position in the marketplace.

Tesser began the project by conducting an in-depth strategy engagement. "Our goal at the onset of the project was to immerse ourselves in the everyday business of our client and to then interpret and categorize the information we found into a set of valuable recommendations for online and offline customer facing tools," explained Tre Musco, CEO of Tesser.

A blue print for a new Proligo website (www.proligo.com) provided the foundation for the brand's improved visual language. Tesser created the information architecture, site navigation, and visual system of the site's look and feel.

The final task was to extend the new look and feel into the offline world. Tesser worked with Proligo to ensure their improved brand image was communicated at all customer touch points. The work included the redesign of Proligo's trade show booth, sales kit, business paper system, and packaging.

About Proligo

Proligo is the leading supplier of key ingredients for oligonucleotide manufacturers, supplies innovative specialties for DNA/RNA synthesis applications to the biopharma/diagnostic market, and supplies active ingredients with highest chemical/biological quality for genetic medicines applications. Information on Proligo is available at www.proligo.com.

About Tesser

Tesser is an award-winning online development and brand services firm with offices in Boulder and San Francisco. Founded in 1992, Tesser combines comprehensive brand services with Internet strategy and implementation to serve both established and emerging companies. Tesser's clients include Agilent, Chevys Restaurants, Black Pearls, Bell Sports, Kelty, Quiznos, Freeskier Magazine, Einstein Noah Bagel Corporation, Gap Inc., Holme Roberts & Owen, Denver Health and Hospital Authority, Proligo LLC, Denver Art Museum and Denver Museum of Nature and Science. For more information please visit www.tesser.com or call 800-310-4400.

About Tesser

Since 1993, Tesser has been building powerful brands by focusing on the big picture: 360 degrees of uncompromised thinking on branding and integrated design. As strategic consultants, designers, and branding experts, Tesser helps clients create both long-term brand value and highly effective design programs. Tesser provides a unique mix of strategy, naming and verbal branding, corporate identity, retail design, merchandising, packaging design, and web site design.

Based in San Francisco, Tesser's clients include Quiznos Sub, Musco Family Olive Company, Clorox, Chevys Restaurants, Noah's Bagels, Dairy Queen, Rubio's Fresh Mexican Grill, Figaro's Pizza, Kentucky Fried Chicken (KFC), Harkins Theatres, Rock Bottom Restaurants, Pat and Oscar's Restaurants, Gap, Gymboree, and Fox Shox.