Tesser Designs Next Generation Site for the Colorado Shakespeare Festival

March 2002

Boulder (March 18, 2002) - Tesser, Inc, an online development and brand services firm, today announced the launch of a new design for the Colorado Shakespeare Festival (CSF) website (www.coloradoshakes.org). This design is the 3rd in a series of site refreshes Tesser has completed on a pro-bono basis for the summer theatre festival.

The successful long term relationship between Tesser and CSF began in 1995 when Tesser designed, implemented and launched one of the first ecommerce ticketing sites in the Rocky Mountain region. Since that time, Tesser has partnered with Colorado Shakespeare Festival as a Producing Partner and online sales have increased by a factor of 20. The site has also won website awards for 3 years from the International Festivals and Events Association.

The newly designed 2002 site:

The previous design:

About the Colorado Shakespeare Festival

Now in its 43rd Season, the Colorado Shakespeare Festival (CSF) is a professional, Equity Guest Artist and non-Equity summer theatre festival. Begun in 1958, the CSF presents four full-scale productions each summer, all located on the grounds of the University of Colorado. In 1975, the CSF became the seventh theatre in the world to complete the entire Shakespearean canon of 37 plays. The CSF draws over 40,000 audience members each season, 10% of whom come from outside the state of Colorado, with many performances sold out.

CSF also offers several other programs to accompany the Festival, such as Shakespeare in Production, a sequence of courses that deals with all aspects of producing Shakespeare's plays, greenshow activities including free music and dance performances, a free Sunday night lecture series, and school outreach programs. "Living Shakespeare," the CSF school outreach program, has given over 600 performances throughout Colorado public schools since its inception in 1991, and is seen annually by over 5,000 students and teachers.

About Tesser

Tesser is an award-winning online development and brand services firm with offices in Boulder and San Francisco. Founded in 1992, Tesser combines comprehensive brand services with Internet strategy and implementation to serve both established and emerging companies. Tesser's clients include Agilent, Chevys Restaurants, Black Pearls, Bell Sports, Kelty, Quiznos, Freeskier Magazine, Einstein Noah Bagel Corporation, Gap Inc., Holme Roberts & Owen, Denver Health and Hospital Authority, Proligo LLC, Denver Art Museum and Denver Museum of Nature and Science. For more information please visit www.tesser.com or call 800-310-4400.

About Tesser

Since 1993, Tesser has been building powerful brands by focusing on the big picture: 360 degrees of uncompromised thinking on branding and integrated design. As strategic consultants, designers, and branding experts, Tesser helps clients create both long-term brand value and highly effective design programs. Tesser provides a unique mix of strategy, naming and verbal branding, corporate identity, retail design, merchandising, packaging design, and web site design.

Based in San Francisco, Tesser's clients include Quiznos Sub, Musco Family Olive Company, Clorox, Chevys Restaurants, Noah's Bagels, Dairy Queen, Rubio's Fresh Mexican Grill, Figaro's Pizza, Kentucky Fried Chicken (KFC), Harkins Theatres, Rock Bottom Restaurants, Pat and Oscar's Restaurants, Gap, Gymboree, and Fox Shox.