Sonora Medical Systems Engages Tesser to Revamp its Sales Material

March 2002

Boulder (March 8, 2002) - Tesser, Inc today announced the delivery of a new brand experience for Sonora Medical System. Sonora Medical System refurbishes and re-markes high quality, preowned diagnostic ultrasound equipment and designs and manufactures replacement ultrasound transducers.

Sonora engaged Tesser to help refresh their brand and redesign their touchpoints that more clearly communicated their brand and value to potential and current customers. Tesser began the project by refreshing their logo to be simpler and more effective. Tesser then designed and printed new business cards, two pocket folder, sales template sheets, OEM brochure, and a brochure for their end user. The package was consistent and appealing and has proven to be a valuable tool in their sales process.

About Sonora Medical System

As an ISO certified refurbisher, Sonora delivers only the highest quality, pre-owned and refurbished ultrasound systems to demanding, cost conscious buyers and we provide the finest post-sales support available. From our modern ESD controlled, ISO 9001 certified, FDA registered manufacturing complex, new and previously owned ultrasound systems are configured and clinically tested.

About Tesser

Tesser is an award-winning online development and brand services firm with offices in Boulder and San Francisco. Founded in 1992, Tesser combines comprehensive brand services with Internet strategy and implementation to serve both established and emerging companies. Tesser's clients include Agilent, Chevys Restaurants, Black Pearls, Bell Sports, Kelty Pack, Quizno's, Freeskier Magazine, Einstein Noah Bagel Corporation, Gap Inc., Holme Roberts & Owen, Denver Health and Hospital Authority, Proligo LLC, Denver Art Museum and Denver Museum of Nature and Science. For more information please visit www.tesser.com or call 800-310-4400.

About Tesser

Since 1993, Tesser has been building powerful brands by focusing on the big picture: 360 degrees of uncompromised thinking on branding and integrated design. As strategic consultants, designers, and branding experts, Tesser helps clients create both long-term brand value and highly effective design programs. Tesser provides a unique mix of strategy, naming and verbal branding, corporate identity, retail design, merchandising, packaging design, and web site design.

Based in San Francisco, Tesser's clients include Quiznos Sub, Musco Family Olive Company, Clorox, Chevys Restaurants, Noah's Bagels, Dairy Queen, Rubio's Fresh Mexican Grill, Figaro's Pizza, Kentucky Fried Chicken (KFC), Harkins Theatres, Rock Bottom Restaurants, Pat and Oscar's Restaurants, Gap, Gymboree, and Fox Shox.