Noah's NY Bagels

 

STRATEGY.

COLLATERAL.

RETAIL DESIGN.

TOP NOSH


Noah’s Bagels is a beloved West Coast brand with a rich story, although its guest experience had become outdated, and the brand wasn’t attracting a new generation of customers.

 

Tesser helped reposition Noah’s as an accessible, premium breakfast destination with a dash of New York chutzpah. A new store design and graphic approach elevated the warmth and sense of community Noah’s is known for, while introducing bold pops of personality to infuse the environments with energy.

 

This new design highlights the bagel oven as the heart of the restaurant, and refines the order flow for an easier guest experience with great views to the action in the kitchen. A new exterior acts as a brand beacon, helping Noah’s stand out amidst the competitive “noise” of its inline locations.  

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Tyler Ricks

Noah's NY Bagels President

{orange} Our team enjoyed collaborating with Tesser on this project. Their design captures the energy of the original Noah’s concept while both elevating and modernizing the environment.
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Teka O'Rourke

Noah's NY Bagels Marketing VP

Our goal was really to make sure that, when someone walks in, they would feel that it’s still a Noah’s but feel that it’s more contemporary.
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