One of the fastest growing restaurant concepts in the U.S. had a great product, loyal customers, and was ready for a brand evolution. Tesser’s strategic insights led to the creation of an exciting brand personality with a comprehensive program that began with a new logotype, symbol, and tagline.

Tesser’s sleek new store interiors work together with promotions and collateral to support the new Quiznos brand positioning. The look is warm and modern while managing to stay within a strict financial model – allowing the chain to triple in size since the rebrand.


Project scope included:

STRATEGY
IDENTITY
COLLATERAL
RETAIL DESIGN
PROMOTIONS