After 20 years of creating suspension systems for leading bicycle manufacturers, Spinner was ready to start its own line of retail products. Tesser was there to help get it in gear: A complete branding program - with new identity, product graphics, advertising, web site, and trade show booth - allowed Spinner to sell their components at higher margins while gaining recognition for their innovative designs. The successful launch saw product line sales race ahead by 40% in the first two years alone.


Project scope included:

IDENTITY
COLLATERAL
RETAIL DESIGN
PROMOTIONS